In Minds Eye’s Freak Wave Spring 2019 Collection

Jock of In Minds Eye got us onboard again to document this collection across Lombok, Sumbawa and Bali.
The vision was to create two campaigns within a 7 day period. The second ‘Tune Out, Drop In’ released later this year.

Born on the fringe of IME’s newest efforts in creating sustainable and carbon - neutral collections while staying true to their ‘band of outsiders’ approach to design.
Originality over conformity. This is Freak Wave.

The content consisted of editorial, website and social media use.

Screen Shot 2019-09-01 at 10.09.10 am.png
Screen Shot 2019-09-01 at 10.07.41 am.png
Screen Shot 2019-09-01 at 10.09.24 am.png

Film by Max Audurouten
Water Footage by Us