In Minds Eye


In Minds Eye asked Desfura to capture their distinct brand identity throughout the two campaigns above.
We created these campaigns kicking off in the Summer of 2017 showcasing the ‘1990 Never’ range in Lombok, Indonesia.

This same distinct documentation continued into 2018 where we captured their Summer campaign - ‘The Roady’ in the West of Victoria, Australia.

Each campaign story consisted of editorial, website, social and printed content use.